Cross Roads Speciality Pharmacy had a struggling PPC account that was spending money with almost no return. Over 18 months, we restructured campaigns, implemented call-only ads, optimized bidding, and fixed conversion tracking to turn the account around.
The client's PPC campaign suffered from extremely low efficiency and high acquisition costs. Monthly leads were negligible at only ~1 lead per month, with cost per lead exceeding $400, making the campaign entirely unprofitable.
Over 18 months starting June 2024, we executed a multi-phase PPC turnaround strategy. Leads increased by 100x, from roughly 1 lead per month to around 100 leads per month, while cost per lead dropped from over $400 to just $8.82 per conversion, a 45-50x reduction.
