Pre-SEO, Better Appliance Outlet Alexandria's website ranked outside the top 20 with fewer than 50 monthly clicks. Our goal was to achieve a 10x increase in organic traffic and improve overall search visibility, and we achieved an industry-beating CTR average.
Monthly clicks hovered around 44, with total impressions over three months estimated at roughly 3.6K. The average search position sat above 20, meaning the site rarely appeared on the first few pages where users actually look.
Over the 3-month campaign period, our SEO efforts delivered measurable gains: clicks grew from ~44 to 443 monthly (10x more potential customers), impressions jumped from ~1,220 to 12,200 per month, average position climbed from invisible (20+) to a powerful 10.1, and CTR soared from below 1% to 3.6%, beating industry averages.
